DIY record label,eh?. Although at some point I was charmed by this idea, I now ask myself: "why bother?". A DIY label for just publishing your own music is a tad bit sad, like the average 'self-published novel' and the pallet of unsold books withering away in a dusty room (comedy gold only if your name is Alan Partridge and it happens to be an autobiography with very few interested in reading it but you make pulping it into an event). It gets a bit more exciting when talented musicians flock together at that label and bring out works of substance with perhaps an overarching style signature but that probably is a bit of a pipe-dream unless you are an established 'brand' yourself and the market wasn't about to be transformed by AI. As @Petter already suggests: 'murky waters' indeed, even one unlicensed sample could bring your fledgling label to its knees with astronomical legal costs, and having a stable of artists and trying to keep business going probably would likely sap all your energy and resources and ultimately seeing it all evaporate in bitter arguments about money and percentages...(as it will always do!)
The higher tiers of say "Distrokid" already contain the possibility of one or more labels under which you can have 2 ('Musician Plus') or 5-100 artists ('Ultimate'). That Distrokid label acts as a 'white-label' so it at least on the surface won't appear as a Distrokid thingie. Obviously most music buyers and streamers don't give a fig about all this. To make a label a label is having the artists, great music AND a slick PR/Promo/Sales/Marketing/Booking apparatus, a very tall order if you are going to do this by you, yourself and the person you call "I"
Distrokid and similar companies already have all the hookups to all the main music platforms with pretty much transparent costs/revenue schemes, I am pretty sure you won't beat them at this game. And if you can't beat 'em ...
Now I don't want to burst anybody's bubble and if an indy label and its mystique is your life's ambition go for it. I vaguely remember I have seen video tuts and several e.books on that topic, probably all outdated by today's streaming market.
Having said all this, it would be nice if ProducerTech would give us a bit more tools to the 'métier' of being a music producer: like collabs, sample clearance, how to obtain remix rights, stems; how to promote, how to sell etc. What are you expect to bring to a live performance. What are typical pitfalls in the industry. Legal counsel: where, what, how, how much? How to set up a (small) music festival or event?
updated by @deltadio: 01/22/24 10:32:44PM