How to make a (commercial) Sample Pack
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That could well be a good set of tutorials or livestream potentially. I did already do a bonus tutorial series during lockdown in 2020 showing how to make your own samples from recordings in the home. That may well contain a lot of the techniques you're after. Click on BONUS TUTORIALS and then the Sound Design tab, and then they're on page 3.....
In terms of who is actually making samples, there are a wide range of producers as you've guessed. When it comes to Loopmasters at least, they have a load of in-house guys, who are pro and semi-pro producers. Then they other pro artists in to make packs for them too. So it's a mixed bag really, with making samples being a nice job on the side for musicians, where their sample packs could end up making more money than their music! And also an option for producers and sound designers with perhaps less ambition who don't necessarily want to put out music but can apply their skills to making materials for other producers instead. It can be very lucrative if you build up a big portfolio and are earning royalties on everything!